Guide

Lead follow-up scripts for a service business

Most lost jobs were never a "no." They sat in a sent folder. You gave a quote, the week got busy, and the lead quietly went cold. The fix isn't more leads — it's a follow-up you actually run.

Why service leads go cold

• The customer got one message, or none, then forgot.
• You didn't want to sound pushy, so you waited — and waiting turned a yes into silence.
• There was no system telling you who to follow up with today.

What a follow-up system needs

• A fixed sequence with clear timing — Day 1, 3, 5, 7.
• Short, plain scripts for email, SMS, and phone that don't sound salesy.
• A tracker that tells you who's due and when to stop.

The 7-day rule

Send the quote and log it. Day 1: a short check-in. Day 3: add value. Day 5: a phone call. Day 7: a polite close. When they reply, stop the sequence and handle the conversation. The Lead Follow-Up Script Pack gives you the words, the timing, and a tracker — plus AI prompts to rewrite each message in your voice.